Survivors Fund (SURF) is proud to announce the launch of its first television advertising spot. The spot has been developed in response to an opportunity to secure free advertising space on an array of digital channels over the summer months.

The photo is that of Julienne, a survivor of the genocide. We hope that the concept which we have developed, of the slow zoom out, revealing not only her wounded hand, but also her vibrant smile, will immediately draw in the viewer to learn more about the genocide.

We hope also, that some will be so moved as to pick up their phone to make a £3 donation to Survivors Fund (SURF) simply by texting SURF00 to 70070.

You can view the advert by clicking here or below.

We are thankful to Andrew (Drew) Sutton, who produced the advert, and to SURF Patron, Felicity Finch, for providing the voiceover. We hope that you be seeing the advert on a  small screen near you soon.